A formula for sponsored content
Want to do some native advertising, but unsure of where to start, or what will fit your budget? Follow these steps and the math should work out.
Want to do some native advertising, but unsure of where to start, or what will fit your budget? Follow these steps and the math should work out.
The photo-sharing app’s numbers are growing rapidly. Here’s proof that PR pros should be taking advantage.
The road to social media isn’t free of obstacles, but you can still run the race with this guide.
Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.
It’s not enough to just create engaging content; marketers must partner with outside opinion leaders in order to make a content strategy successful.
Many reacted to the 2015 Oscar nominations with anger at a dearth of nominees of color. The Academy has pushed back.
The hard-and-fast rules of dealing with reporters don’t necessarily apply to mom bloggers.
Feel like you’re getting roped into projects that aren’t part of your job and don’t use your talents well? Here are a few ways to politely refuse.
The magic metric executives want to see? Doesn’t exist. They want information that moves the organization forward.
Movements have to start somewhere. Nonprofit PR pros can make sure they begin with a bang by following these tips.
More and more brands managers are incorporating feminist messages into their branding and gearing ads to women. Is this a smart marketing move?
Grabbing readers’ attention is paramount in today’s barrage of information. Here are some common, terrible tactics, and how you can reach your audience more effectively.
A new survey has found that the public perceives PR pros as smart, but also duplicitous. Is that a problem that needs fixing?
Relevance and timeliness are two of the most important factors for reporters. Here are a few ways to make your pitch have some urgency.
U.K. organization Samaritans launched the Samaritans Radar app in late October to warn users about troubling tweets. Critics quickly raised privacy concerns.