3 principles for PR pros to remember
Communicators, commit these public relations lessons to memory in order to boost your next brand campaign.
Communicators, commit these public relations lessons to memory in order to boost your next brand campaign.
Analytics and metrics are increasingly important for your success. Check out these helpers to make your professional life easier.
As PR takes on a larger role in providing news directly to the public, it should also take on more of journalism’s role of providing a public service.
Content marketing is growing at a rapid clip, but it’s far from being perfected. Check out these tips from people at the top of this evolving field.
A huge part of the job of PR is turning data into narratives, and vice versa. Here’s how to pull it off elegantly.
Top executives aren’t required to step up and communicate in every scenario, but there are a handful in which their presence is a huge boon, if not a necessity.
Journalists, bloggers and other writers with influence are people first. Respect their privacy, and consider the platform in question. Here are specifics to light your path.
The survey of North American journalists reveals that many turn to online profiles and media coverage to form impressions prior to sitting down with executives.
How does Spirit Airlines get away with ignoring orthodox ideas about nurturing one’s brand reputation? The author suggests Spirit’s neglect of reputation is intentional—and, it works.
Consumers—especially young ones with disposable incomes—are making the move from Instagram. Here’s what you should know about this rapidly expanding visual platform.
According to the American Press Institute, worries that young adults are ‘newsless’ are unfounded, but they don’t often directly seek out current events.
A recent Adobe study showed how much the comms industry is changing, and a panel of marketing experts gave tips for brand managers seeking to be a part of it.
PR executives largely agree that digital communication and social media are increasingly important, so why don’t more know how to do them?
A PR Week study found that wage inequality has grown substantially over the past year. Here’s one prominent woman in PR’s take on the figures.
What content encourages your customers to buy from you? If you don’t know, this infographic will steer you in the right direction.