How she had the audience in the palm of her hand.


Today’s Headlines: 05.05.2024

 

How to apply '3D Leadership' in your work

Define reality, declare intention and decide strategy. 


  Member Content

New social media features and updates to know this week 

Updates to X, Meta, TikTok and more.



The Scoop: Employees are silent on layoffs, firings no more

Plus: Why you can’t search for ‘Taylor Swift’ on X; IRS tests new, free software. 


Why strategy beats storytelling every time

Storytelling is great. But it's not enough.


What you can learn from Wayfair's layoff communications

Wayfair cut jobs shortly after the CEO told employees to work harder. Here’s what stuck out.




The Scoop: New waves of layoffs smash tech, media and beyond

Plus: The FTC investigates AI investments; Boeing Max 9s set to return to the sky. 


6 questions with: Curaleaf’s Tracy Brady

Tracy Brady shares the relatable and unique challenges that keep her up at night.


Tips for integrating an agency with an in-house team

When used properly, agencies can help overwhelmed in-house pros.


3 speechwriting tips to comfort and connect with audiences

Captivating speeches aren’t about flashy rhetoric. Here are three ways to truly connect with audiences by understanding their pain points—and delivering solutions over showmanship.



By the numbers: Trust in professionals continues to fall, causing big problems for PR pros

Trust is down across the board. What it means for the field of PR.


The Scoop: Sports Illustrated’s future lies in flux after layoffs

Plus: Gosling speaks out after Gerwig and Robbie’s Oscar snubs for “Barbie”, USPS reveals electric mail trucks.


  Member Content

7 tips for writing clear, engaging headlines

How to earn the click.


Women’s Retreat for Top Communicators

April 9 - 11, 2024 | Perry Lane Hotel, Savannah, GA


Manager Communications Certificate Course

April 16, 2024 | @ Employee Communications & Culture Conference, Chicago, IL


Writing Certificate Course

May 8, 15 and 22, 2024 | May 8, 15, 22 | 1-3 p.m. ET


Media Relations Conference

June 5 - 6, 2024 | Washington, D.C.


Employee Experience Conference

August 2024


Internal Communications Conference

October 16 - 18, 2024 | Seattle, WA