The dating app’s social media team slammed the magazine and writer Nancy Jo Sales, who responded to the criticism by retweeting supporters. (Update)
Tired of all the nonstop partying and Mai Tais on the beach during those summer doldrums? We didn’t think so. Here are some pervasive misconceptions about the industry.
A lot of business owners choose to budget funds for marketing over PR, but a good PR strategy can achieve many of the same goals, faster.
Apple, Disney, Microsoft and AbbVie rounded out the top five in FutureBrand’s rankings, based on a survey of ‘the informed public.’
A new survey shows that consumers use retail and brand websites to shop more than on social media, but a new Facebook feature will make buying online easier.
Many social media platforms are introducing new tools that give users a filtered look at news and current events. Brands can take advantage, too.
It’s about more than simply putting together a few blog posts. Curate, repurpose and do audits to come up with the best mix.
Sure, you focus on quality, but quantity matters, too. Think about reach, placements, ROI and more metrics than you can count on one sliderule. And then there’s geometry…
Call it the sweet taste of success: Brand managers created an online giveaway involving taste testers from its audience, building awareness and getting crucial feedback on its latest product.
Asking questions and gathering necessary information before a campaign launches can make your efforts much more effective.
Content isn’t, and shouldn’t be, limited just to blog posts. Videos, podcasts and even comics can help get your organization’s message out.
Campaigns can and should vary by audience, industry and objective, but a few elements work no matter what the goal.
Leadership is a skill separate from managing accounts and communications, yet people who are good at those things often get promoted. Maybe that’s not the best approach.
Many consumers think having control of their information is important, but they have low expectations that brands, advertisers and social media platforms provide it.
This infographic from the Abbi Agency gives the results of a survey of 100 travel bloggers. The results are pretty surprising.
