This digital trend will change PR content strategy
NTN video views shot up 42,000 percent since July 2014. Lesson: PR pros must distribute news socially to grab viewers’ attention on social media and mobile devices.
NTN video views shot up 42,000 percent since July 2014. Lesson: PR pros must distribute news socially to grab viewers’ attention on social media and mobile devices.
PR pros must do more than a one-time charitable effort in order to get in consumers’ good graces.
PR and marketing pros who embrace online storytelling can win big with fans through the social network. They also can boost their success in media relations.
Are you ready for a crisis? The ‘four C’s’ can help your company recover after bad news breaks.
A few recent reports highlight the importance of engaging with audiences through social media and by creating compelling content.
Where you do fit in terms of your online strategy? Here’s a scale, along with tips for improving your growth.
Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in your client’s activity.
The feature is available only to certain accounts, but it could give brand managers an effect way to interact with consumers.
You received an 11th-hour plea to fill in for a speaker. Short of developing a case of laryngitis, what do you do?
Sometimes it takes more than a few cups of coffee to keep your energy level up. Try these techniques to power through a particularly long PR day.
Your tweets now show up on Google, and brand managers may soon have access to GIFs on brand pages.
Coverage on traditional media remains the most powerful way to influence consumer purchasing and business outcomes. Cultivating a rapport with journalists is still smart.
There’s no shortage of professional development gatherings. Communicators can maximize their out-of-office learning by preparing for the event and its aftermath.
The social media platform revealed that personalized online interactions can increase brand recommendations and diffuse negative situations.
Proving the value of PR to executives can be a difficult task. Here’s some advice from some big names to help make it easier.