4 ways PR pros can get clients noticed by reporters
A top PR topic is, and will always be, media relations. Here are four common-sense ideas to get better coverage for your client or organization.
A top PR topic is, and will always be, media relations. Here are four common-sense ideas to get better coverage for your client or organization.
It may be tempting to change your direction when a marketing plan doesn’t work right away. This communicator shares steps you can take to keep moving ahead.
February means brands and organizations promote diversity and endorse the achievements of prominent African-Americans. To make the most of it, here’s what a few communicators advise.
Does your organization offer child care? How about a travel stipend? Employee perks have become a focal point for job seekers. Consider this week’s positions—and their potential perks.
The ‘lean, mean, green fighting machines’ aren’t just a popular piece of pop culture. They can also teach marketers how to successfully tailor content to millennials and build stronger relationships.
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
Homonyms and close visual resemblances can confound readers and writers. Here’s help in keeping them straight (not strait) at first sight (not site).
The 2015 edition of AP Stylebook contains several additions and revisions to food, sports, news and social media terms.
Marketers can glean moral insights as well as strategical ideas from these seasonal classics.
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
A recent survey revealed that PR and marketing pros must do more to retain audiences’ attention—and their pocketbooks.
Spotify has openings in New York City and Tokyo for experienced communications pros.
Health care communicators often promote the same ailments and observances year after year. These tips can help transform a lackluster story into a news gem.
This fast-paced show is a good reminder of the deadline pressure and the notion that hard work is required to achieve favorable results.
Report reveals what motivates bloggers, vloggers and short-form content creators to work with brands.