David Cameron resigns, world leaders respond after ‘Brexit’
On Thursday, the United Kingdom voted to leave the European union. The move has caused swift reactions worldwide and unrest in the global economy.
On Thursday, the United Kingdom voted to leave the European union. The move has caused swift reactions worldwide and unrest in the global economy.
The first human trial of a vaccine is likely to begin in a few weeks. As scientists and doctors work toward prevention, there’s frustration about myths and motivations surrounding patient education.
For nostalgic consumers, the return of old-time favorites is always a hit. Here’s how to artfully re-purpose content for new channels like the family-restaurant chain did.
Crafting and sharing outstanding content can be difficult. Stand out from the crowd with these tips from UPS, Children’s Mercy Hospital and Kind Snacks.
Agency PR pros shared their advice to honing media relations skills. Compare your recent pitches to their insights to make sure you’re not missing the mark.
Despite increasing backlash, the retailer is keeping its policy enabling people to use restrooms matching their gender identity. Here’s how its voice has steered the national dialogue.
Three new tools can help news outlets connect with people who are increasingly turning to the social media giant for their news.
Going native? More and more PR agencies are waking up to the fact that they are the natural suppliers of native advertising for their clients, says this PR industry insider.
Attorneys for hundreds of residents with contaminated drinking water have filed suit against Michigan’s governor. Social media users weigh in on the state’s juxtaposing marketing strategy.
If your team is overwhelmed with tracking and managing all of your organization’s content, it might be time to hire someone to streamline the process.
Consumer speculation often follows a large organization’s consideration of a new marketing slogan. Here’s what some are saying about this one’s possible new path.
Every brand seems to be cashing in on the selfie craze. A mobile app reaps information for companies seeking data on customers. ‘A lot of glistening shoulders right out of the shower.’
Many marketing pros struggle with determining the value of a given piece of content. How much to spend? What’s the long-term gain of a paid ad? One exec has the answers.
Behind every successful infographic are a sound strategy and distribution plan. Here’s what you need to create both.
Engagement skills are vital in marketing, but an emerging role veers beyond its traditional scope: customer experience. Here’s a variety of positons in that realm and elsewhere.