Brand managers are struggling to boost interactions with consumers on the growing number of images, videos and articles they produce. Some are doing it right; are you?
Some 350 million people worldwide suffer from depression. From a nonprofit campaign to two famous musicians, many are sharing their personal experiences to help remove the stigma around the disease.
Getting a journalist to notice your client’s story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter’s work with respect.
Consumers crave the latest and greatest gadgets and electronics, so trends in this niche often warrant coverage. Here’s how you can make headlines.
An organization’s chief can have a profound impact on a brand’s image. Here’s how crafting and promoting your leader’s persona can translate into success.
This popular strategic approach can generate many enduring benefits for your organization. There’s more to it, though, than simply cranking out and publishing a few blog posts.
Young communicators thrive on inclusion efforts, but many employers and leaders who think that they are offering programs miss the mark. Here’s what to consider.
Many PR pros remember when press releases were issued via fax or memo. Today’s culture is dominated by emails, text messages and Skype calls. Want to better understand data? Read on.
PR pros should be concerned about the reputation for clients both big and small. Here’s how you can make sure what’s on the Internet helps, not hurts.
If you are representing your brand on social media, you might be missing out on some terrific options. Sample this smorgasbord of ideas and examples to rev up your digital presence.
Most brand managers are embracing the popular approach, but only 30 percent say they’re effective at it. Here’s how you can create a winning strategy.
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight.
A recent ComScore survey revealed that seven-times the amount of users ages 35 and older now have the app, in comparison to just three years ago.
Though many argue information comes in all shapes and sizes, a recent report says big data trumps all. Here’s where to focus and how to extract insights from the information you already have.
Make videos of your employees. Photograph the junk in your organization’s closet. Use Hollywood and the NFL as reference points in internal comms. Learn from Southwest Airlines.
