Why introverts make great publicists
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
Communication is an art enhanced by a greater art—the art of silence, says the Canadian author. Americans will of course be dubious. We like to talk—loudly.
Although many marketers work around the clock, data suggest they should pay more attention to the timing of their outreach. Here’s insight on when to interact—and how.
The stereotyped ‘me me me’ generation is redefining how charities raise funds this holiday season.
The new five-pound notes contain tallow, which is made from rendered animal fat. Many citizens have objected, spurring the venerable institution to seek a modern-day solution.
Want to tap into the communications world? Start by exploring entry-level or intern positions in your area. Here’s advice on how to make a good impression.
Delighted or deleted? Three ways to improve the fate of PR pitches in busy newsrooms.
The movement has gained popularity online and internationally, raising money and awareness for men’s health. Here’s how you can make your efforts as successful.
If your content marketing strategy doesn’t include this revitalized audio platform, you’ll want to whet your appetite and explore the possibilities.
Embrace the spookiest season of the year with these trends, statistics and ideas.
The average salary of marketing professionals has been on the decline this year. Take a look at what people are earning and which skills are in demand.
Trust your gut. Boldly innovate. Rebrand. PR pros and other communicators find inspiration from America’s newest Nobel laureate.
Having a social media strategy is crucial to many organizations’ online success. Instead of providing routine responses to customer inquiries, data suggest investing further. Here’s how.
As consumers’ tastes and interests evolve, so must familiar slogans and icons. Here’s how brand managers at the makers of Frosted Flakes are updating a highly recognizable mascot.
From conceptualization through activation, this to-do list will help you solicit insights from key players, get your whole organization on board and make a big splash when it goes public.
The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.