Tech, entertainment firms top LinkedIn list of sought-after workplaces
It’s not just the perks that draw wannabe employees; it’s the challenges. That might explain the addition of one company that’s been in PR hot water.
It’s not just the perks that draw wannabe employees; it’s the challenges. That might explain the addition of one company that’s been in PR hot water.
Though buzzwords usually create nothing but frustration for communicators, you may have some fun with this outlandish lingo.
A new survey says the looming power struggle with their marketing counterparts is public relations practitioners’ ‘most critical issue.’
Communicators should stop avoiding customers these days. PR pros stand to gain when they work with their sales and marketing counterparts.
A recent survey revealed that an increasing number of respondents trust reviews through word of mouth or social platforms, while half trust news media outlets.
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
You could work under the golden arches in this week’s featured job listing at McDonald’s.
Just when marketing and PR pros have learned how to reach millennials, a different group of consumers emerges. Here’s what you should know about the up-and-coming generation.
A recent survey showed that many marketers are working with people who have large and active online followings to create content and launch more successful campaigns.
Samsung, Under Armour and Deutsch Bank responded to crises by printing apology ads in major publications. This communicator says the tactic is a ‘Brand Aid,’ not good PR.
PR isn’t just about making a client look good. It’s about doing the right thing. But younger PR pros feel unprepared to offer counsel.
A recent survey of millennials, Gen Xers and Baby Boomers revealed that PR and marketing pros should still focus on Facebook—and that social media content can boost your bottom line.
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Edelman Digital’s recent report on 2017 communications trends showed an increase of immersive video content to captivate consumers and partnerships with influential online users to power campaigns.
Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.