PR and marketing pros’ guide to press releases
In an increasingly digital world, you might think this communications tactic has gone by the wayside. One marketing pro argues that it hasn’t, if you follow these steps.
In an increasingly digital world, you might think this communications tactic has gone by the wayside. One marketing pro argues that it hasn’t, if you follow these steps.
A survey confirms the importance of face-to-face discussions, but doing it right requires clear objectives, open dialogue and giving employees specific feedback on how to succeed.
Marketers shooting for universal appeal can end up with subpar engagement and lackluster campaigns. Here’s how you can figure out whom to reach—and effectively get their attention.
The president announced on Twitter that the U.S. military would no longer allow transgender individuals to serve. Here’s how high-profile figures and organizations reacted to the news.
A substantive public relations strategy should incorporate significant investment in quantitative and qualitative data.
Getting positive traction online doesn’t happen by accident. Follow this sound advice to craft a smarter digital strategy.
Brand managers know the importance of a positive consumer experience, but how can you turn these interactions into increased revenue? These tips can help.
Mastering these ancillary skills, technologies and disciplines can make you a more desirable—and hirable—communications authority.
To stay ahead of the curve, your strategy has to be mobile-friendly and video-heavy, yet agile enough to pivot along with consumer preferences.
The Bay Area health care organization has expanded on an internal program and research to create connections within the communities they serve and beyond.
Check out this year’s most impressive campaigns.
See the work that impressed our judges.
A new study reveals what public relations pros think of their jobs, their bosses and work culture—and spotlights troublesome trends.
The oversize check to help the local Little League is no longer enough. To curry customers’ favor, companies must choose sides on sometimes divisive societal issues, a recent survey has found.
PR pros and corporate communicators juggle a multitude of tasks each and every day. Don’t feel pressured to take on unnecessary extra work. Here’s how you can politely decline.