A static presence on this increasingly dynamic professional network is a wasted opportunity. Reach out, show your expertise, and make significant contributions and connections.
People over the age of 50 buy more things than you’d think, and not just health-care-related products. Are you ignoring them in your marketing messages?
The World Series is in full swing. What can PR agencies learn from the Giants and the Royals as they battle it out? Quite a bit.
You may think survey methodologies, literature reviews, and annotated bibliographies are in your past, but they can help PR pros in the present.
Rising smartphone use means pros have to cater to a variety of devices. Make your branding efforts easier with these ideas.
Inject some life back into your email marketing list with these tips.
A new survey finds small and midsize businesses are turning more to social media promotion than to other channels; how does this affect marketing and PR pros?
Ninety-percent of people check their inboxes compulsively, and 46 percent spend more than an hour reading emails.
Don’t mourn the end of the practice of forcing users to ‘like’ a page to enter a contest or earn a coupon just yet.
Think this short catalogue of the most common sub-literate usages is too elementary? Then you haven’t been doing much reading on the Internet lately, have you?
A look at what topics get the most clicks and how long your content should be.
Wearable technology is garnering a lot of buzz right now, but what does it really do? Here’s a primer.
Unsure as to whether you should tell readers your brand is sponsoring online or print content? You probably should.
Bloggers and reporters are flooded with pitches every day, but pitches with certain elements always rise to the top.
There are plenty of new ways to measure an audience’s interest, and the old fashioned ways can work, too. It’s all about using the right tool for the job.
