After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.
When the popular TV show sent viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.
The web company says it will start filtering ‘problematic’ ads tomorrow and has previewed new features to make emails more visually interactive.
Capture hearts and minds. Let employees produce video selfies. Do a weekly video recap. Expand your video horizons with these techniques.
This Valentine’s Day, fall in love with language by investigating the meanings of your favorite words. Here are 14 winners to get you started.
Millennials are so yesterday. Here are eight things to know if you’re trying to get through to youngsters on their favorite platforms.
As interest in influencer marketing continues to grow, brand managers should make the most of employees and their social networks—and turn their co-workers into social media mavens.
Every CEO wants to bring in more revenue, but the secret to boosting the bottom line could be to invest more heavily in your agency’s most valuable asset: your employees.
To inspire, involve and uplift your audience, take a page from the playbooks of P.T. Barnum, De Beers and Red Bull.
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.
Keep track of your audience, topics and schedule with a calendar that ensures you’re tying content to organizational goals.
While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line.
If you’re producing social media posts or writing pitches surrounding these and other sporting events, take these guidelines into consideration. They can help you perfect your copy.
Social media platforms play a crucial role in job interview success. No, we’re not just talking about ill-advised posts—though you must be wary of those, too. In short, do your homework.
