We’ve been at this online networking and branding thing for a while now, yet some persistent sins of omission or commission are hindering people’s and organizations’ success.
A report showed that NFL’s advertising revenue dipped, but many marketers will try to attract consumer eyeballs on Feb. 4. Here’s how you can take part—but not get in trouble.
We analyzed all 6,241 tweets from 2017. What we took away differed from findings by Hootsuite and Sprout Social.
The two organizations are struggling to distance themselves from former team doctor and assistant professor, who was recently sentenced for sexual misconduct.
The internet has global reach, but smaller communities thrive within it. A new offering, Bulletin, aims to tap into that micro-market for focused reporting. Here’s what PR pros should know.
With brand managers fervently hoping to tap into this diverse segment of the population, what are the best tactics for winning these younger fans?
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
Communicators can learn from Alaska emergency services, which swiftly retracted a warning for the West Coast following a major earthquake.
Artificial intelligence, microsites, clean data and video are all the rage.
The online platform wants to prevent another fiasco like YouTube star Logan Paul’s offensive video of a recent suicide. What do the changes mean for influencers and brand managers?
Who doesn’t love a nice rags-to-riches tale or a swashbuckling story about overcoming a monster? Use these timeless themes and plot structures to strengthen your next presentation.
The social platform announced it will prioritize shares from friends and family over news content from publishers. How will the changes affect content strategy and other PR efforts?
PR pros might be well versed in media relations, social media engagement and content marketing, but if you dread pulling together a conference, these insights can help.
Before investing in expensive equipment, make sure your video strategy is aligned with the platform you intend to use. See this guide for the right way to share your video.
After a popular vlogger published a video that showed a dead body, many lashed out against the influencer and the platform. Here’s YouTube’s response—more than a week later.
