When planning for potential crises in the past, most organizations didn’t imagine inappropriate employee behavior would top the list. Times have changed.
Brittany Luiz’s creative pursuits outside of her nine-to-five make her an expert at telling Tombow’s brand story.
Congratulations to this year’s finalists.
The weeklong campaign, running now, aims resources and assistance at patients and their families through videos, social media, online screening tools and more.
Before the academy announces their favorite story from a year in film, PR pros can analyze these critical darlings for takeaways on storytelling, branding and more.
Corporate social responsibility has long been a bonus for businesses, but as millennials’ clout surges—as consumers and employees—that luxury is now a necessity. Here’s what to know.
The retailers shared statements promising to self-regulate, and they called on legislators to stiffen weapons regulations. @Dicks tweets, ‘thoughts and prayers are not enough.’
Nothing in PR stays the same for long. Here are some changes coming down the pike that communicators should heed—and make the necessary adjustments.
As Facebook prioritizes interactions among friends, even fans who follow you aren’t seeing your posts. Here’s how to bring eyeballs to your videos.
Wordsmithing alone isn’t enough in the era of Instagram and Snapchat. How can communicators compete without a photography background?
Sign up for webinars, listen to podcasts, and publish posts on LinkedIn. Also, try creating custom images and meticulously fine-tuning your SEO.
The cultural celebration has been championed by more and more organizations, with companies seeing big returns from speaking to Asian American demographics.
The app has faced criticism with its recent redesign but is charging forward. It recently announced Giphy integration and is offering organizational tabs, products and more.
Host photo contests. Provide digital templates for stories. Encourage curation. These are some smart ways to inspire your colleagues to help you report what’s happening at your organization.
Special events can convert customers into fanatics and help your company develop a closer relationship with key stakeholders. Here’s how to rock that make-or-break party.
