Facebook announced changes to its algorithm, which would boost the reach of posts that users spend the most time viewing, including ‘Instant Articles.’
Indian authorities are filing a lawsuit against the brand, which is now in damage-control mode. Some say the company hasn’t done enough to answer the crisis.
Commissioner Roger Goodell said the league has ‘always been committed to being at the forefront of media innovation,’ but is the move damage control from past PR problems?
The crowded online world can be daunting to marketers who haven’t tried their hand at digital media. Here’s how you can get your brand out there.
The car maker’s video shows how the brand helped a young girl send a message to her astronaut father, but some people believe the video was staged.
You’ve gotten the budget approval, selected a measurement tool and started gathering data, so you’re all set, right? Not so fast, Sherlock. It’s not all that elementary.
Tell us how you did perhaps the single most difficult job in PR and got the media’s attention. Let us showcase your hard work. Our 2015 Media Relations Awards are ready for your very best.
Communicators, commit these public relations lessons to memory in order to boost your next brand campaign.
Each approach has pros and cons that vary according to the particulars of your business and target audience. Here are the key issues you should look at before deciding.
Sometimes, executives are hesitant to question social media managers because they’re ignorant about social media themselves. Here’s what you should be looking for in a manager.
Twitter’s home page for non-users was once pretty empty, with little more than an invitation to join. Now, it’s a much more robust look at what the platform has to offer.
PR pros have much to gain from the social platform opening up private correspondence to those who don’t follow one another. Before you send your news to a reporter, check out these tips.
Here’s what marketers should keep in mind when developing their plans for these new, hot apps.
Baltimore’s state attorney announced the death of Freddie Gray was a homicide, and thousands reacted to her words in person and online.
Good writing comes from a genuine interest in a topic, according to Alex Garland. Plus, creating a perfect writing space, why writing still requires humans, and a fascinating writer’s life.
