Ragan Insider Kevan Lee
5 ‘fringe’ social media platforms for brands
Should your brand or client be on Snapchat, Vine or other ‘fringe’ social networks? This guide will help you decide.
Search Results (tell me about it)
Ragan Insider Beki Winchel
Reporters scour social media for answers in Chattanooga shooting
The New York Times and The Washington Post shared a blog that was supposedly written by the gunman, and Fox News gave false information about a tweet.
Ragan Insider PR Daily Staff
How to connect to your audience with storytelling
Create TED-worthy messages for employees, customers and journalists with the help of this one-day workshop in Chicago.
Ragan Insider Russell Working
Writing tips from big-time novelists
Elmore Leonard once weighed in with his rules for writing. The Guardian rounded up responses from PT James, Hilary Mantel, Joyce Carol Oates and others. Steal ideas for your own work.
Ragan Insider Russell Working
New guide reveals how to tell your organization’s story
Everybody’s talking about storytelling and corporate narrative. Here is a how-to on conveying your compelling narrative, with case studies from Intel, Fiat Chrysler and other leaders.
Ragan Insider Paul Sutton
5 common PR terms with murky meanings
Marketers and other communicators toss around ‘content,’ ‘engagement,’ ‘storytelling’ and others of that ilk, but what do we mean by them—and what do we mean by ‘ilk’?
Ragan Insider Lisa Arledge Powell
How 3 hospitals use Periscope for patient engagement
Several hospitals are blazing trails with Twitter’s live-streaming platform. Let’s look at how three providers are delivering health and wellness to patients via real-time video.
Ragan Insider Kevin Allen
Apple restores Civil War games sans Confederate flags to App Store
Apps that displayed the flags outside of ‘educational or historical uses’ were removed, but the company later allowed them within games, provided the symbol did not appear in App Store icons or screenshots.
Ragan Insider Kristin Piombino
How to tell better brand stories
Eighty-five percent of consumers say they can’t remember a good brand story. Apply these tips to ensure your brand-related stories aren’t only memorable, but will also motivate people to buy.
Ragan Insider Beki Winchel
Brands tweet with pride after Supreme Court marriage ruling
Many brand managers took part in responding to the historic ruling on Friday allowing same-sex couples to marry nationwide.
Ragan Insider Kevin Allen
Jindal campaign announcement video called ‘bizarre’
The video of the candidate informing his family of his plans to run is framed as though it’s shot with a hidden camera.
Ragan Insider Todd Barrish
3 business areas where you can sync up storytelling
Storytelling isn’t just for marketers and PR pros. Make sure you stories are in line with those of your colleagues in sales, product development and HR.
Ragan Insider PR Daily Staff
How do you become a great brand journalist for your organization?
Let Mark Ragan and Jim Ylisela visit your HQ and train your communicators in writing, editing, storytelling, content marketing and brand journalism—for free.
Ragan Insider Dorothy Crenshaw
A PR primer from Donald Trump
The Donald may be a punchline to many, but it’s hard to deny that he knows about getting media attention and building a brand.
Ragan Insider Rebecca Scully
Why PR pros are the best storytellers
Storytelling is about making emotional connections with readers while speaking to them in a language they can understand. PR pros excel at that.
