Our most popular awards program of the year received some incredible work from some very talented communicators. See who made it as a finalist.
Do you use the same words or phrases over and over? Freshen up your vocabulary with these gems from the past.
Soliciting customer stories is fast becoming an overused marketing tactic, and often, it doesn’t really work. These techniques may yield better results.
If the best of the best journalists are jumping ship, that means the pool of capable, talented reporters with whom PR pros can work is shrinking.
A media list is like a blueprint for a house. It should be carefully measured and considered before starting your project.
Learn how to better communicate with consumers, physicians and employees in Baltimore this September.
All seven days of the week have at least one dedicated hashtag for a topic of interest. Use those hashtags to your brand’s advantage.
Will content marketers follow suit?
A huge part of the job of PR is turning data into narratives, and vice versa. Here’s how to pull it off elegantly.
Journalists, bloggers and other writers with influence are people first. Respect their privacy, and consider the platform in question. Here are specifics to light your path.
People can ignore banner ads and skip videos, but stories are are always compelling.
Whether you’re presenting your ideas to a big group or an individual, these tomes offer guidelines for getting your message across in a compelling and enduring way.
As the brand journalism trend continues to grow, PR and marketing pros must learn the formula for telling great tales. These five tips can get you started.
The social media service bought a Meerkat-like video service last week, and cut off the company’s access to its graph.
Don’t just hope to get lucky with your pitches. These tips can help you develop a real strategy for St. Patrick’s Day—and all the days that follow.
