How to turn one media placement into multiple
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Your template might save you time, but it is undermining your relationship with important industry contacts. Here’s how to make your pitch stand out.
Are you a Baloo, or more of an Eeyore? Learn more about all the dynamic communicators in our midst, and find out if you won a night at the Swan & Dolphin Resort.
Here’s what the tool can offer to PR pros looking to find the right reporter for their pitch—and maximize their precious time.
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.
In its first in-person conference in over a year, Ragan will bring together top innovators and leaders on social media strategy to define the current state of affairs for comms pros.
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
Also: Adidas creates ‘swimmable’ billboard, YouTube tests comment moderation features, and Amtrak introduces sustainable trains.
Also: Airheads candy jumps into chicken sandwich war, TikTok introduces longer videos, and FTC bans employees from public appearances.
Explore Georgia division director of tourism shares insights to turn fans and followers into brand advocates.
PR veterans identify the gaffes that are most likely to harm your reputation as evidenced by the big stories of the last five years.
Also: Dominos partners with DraftKings, Google adds context to search, and Toyota responds to donation scandal.
It’s hard to get earned media coverage this time of year. Here are some strategies to find your way out of the doldrums.
Also: Antitrust advocate becomes new FTC leader, National Parks manage crowds on Twitter, and Whole Foods offers rainy day insurance.