3 tips for building relationships with journalists on Twitter
The social media site is a treasure trove of opportunity for media relations pros.
The social media site is a treasure trove of opportunity for media relations pros.
Tech for maximizing user-generated content, video and project management top the list from The Campaign Workshop.
Millennium Health distributed results to carefully targeted media and earned national coverage. This won the PR or Media Relations Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Data also shows that the more junior your job title, the more likely it is your will have a smaller number of media contacts for an individual pitch.
The assumption that young PR pros only care about TikTok is failing to train the next generation of PR pros.
COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.
Getting featured on the six o’clock news requires timely action. Consider these tips to make the most of your opportunity.
As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed.
It’s hard out there for media relations pros. Here are some tactics that can immediately help you find your way to the top of a journalist’s inbox.
One PR firm leader shares how polling employees revealed the path forward for new workflows and office dynamics.
When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.
The data is a reminder about the tough task facing media relations campaigns, as well as proof the value PR brings to the table.
Distributed ledger technology can help bring journalists accurate information fast, but is quickly verified data all that it takes to do good PR work?
Its Alizila site features stories about relevant Chinese markets, too. This has earned the company a win in the Online Newsroom category of Ragan’s PR Daily Awards.
Lippe Taylor’s Paul Dyer makes the case that the advertising model is broken, as consumers increasingly seek ad-free experiences online. That creates an opportunity for PR.