7 New Year’s resolutions PR pros should consider
As we head into another year of uncertainty and digital transformation, here’s how communicators can ensure success.
As we head into another year of uncertainty and digital transformation, here’s how communicators can ensure success.
To find the ear of busy gatekeepers, quality will matter much more than quantity.
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.
A TikTok user recently captured headlines and dominated social media conversation for an unfortunate incident with the adhesive product. Here’s what PR pros should glean from it.
The Canadian comms firm relaunched its Glossi Magazine—a digital publication that showcases the creativity of its community—and helps to inspire its work.
In looking at the data, the current model of PR outreach isn’t working for either side of media relations equation. Here’s how to change that.
Also: Nextdoor and Home Depot launch holiday cheer map, Ragan’s 2022 benchmark survey, Kraft Heinz explains Philadelphia cream cheese shortage, and more.
The popular content vehicles offer new access points for earned media hits—but how can PR pros work best with newsletter writers?
Follow these eight tips to get your client or organization on the local news—or syndicated to a wider audience.
Also: McDonald’s celebrates 50th anniversary of the Egg McMuffin, Disney’s Steamboat Willie has a 92nd birthday, Netflix shares viewership numbers for the first time, and more.
Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.
As every gardener knows, spring blooms require preparation and tender care well ahead of schedule.
Consider these tips for building relationships with editorial gatekeepers.
Also: Southwest’s response to pilot’s political outburst, Pinterest launches shoppable Pinterest TV, the launch of the PR Daily Leadership Network, and more.