Why meaningful sustainability messaging is essential for long-term business success
Communications executives share their role in promoting ESG initiatives.
Communications executives share their role in promoting ESG initiatives.
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
Crisis comms and media relations expert Nick Lanyi shares some of the more offensive ledes that will doom your pitch.
Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.
Also: Beer companies celebrate Cinco de Mayo, Spotify responds to artist protest, Twitter acquires ad-blocking subscription service, and more.
Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.
The two approaches offer different benefits and downsides that PR pros and brand managers should consider—and savvy communicators should employ both.
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.
By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.
However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket.
While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.
Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.
A PR student and her mentor share insights about their relationship and consider how this important too for career development and growth could be improved.
Glean takeaways from Progressive’s 2020 hiring initiative to get a better handle on proving your ROI.
After a year of the global pandemic and resulting crises, what changes are going to be with us long into the future?