6 things PR pros can learn from Vladimir Putin
The Russian president has had PR problems of his own, but his New York Times op-ed on Syria did a lot of things right.
The Russian president has had PR problems of his own, but his New York Times op-ed on Syria did a lot of things right.
Ketchum, the firm that routinely lands columns favoring the Russian government in publications, pulled it off again, but won’t comment.
Changing the venue, providing food, and starting on time are just a few techniques for keeping your gatherings efficient while spurring creativity.
Cut by the Jacksonville Jaguars, Austen Lane swapped the pigskin for a pen. Plus, what it’s like to write for a hit TV show, and why you should reconsider workshopping your latest story.
Commemorating one of the 20th century’s greatest addresses, a black president embodies the change the civil rights leader called for. How do speechwriters prepare for such occasions?
A new poll shows what business executives (not consumers) think of the best-known corporate entities in the U.S. Soft drink makers fizz; airlines and cigarette companies fizzle.
If you don’t think the public at large cares about your lack of editorial diligence, you’re wrong.
Did anyone ever tell you to “just be yourself” or “do what you love and the money will come”? Forget all that. It’s bogus.
The senior national correspondent for the magazine, Michael Grunwald, deleted his tweet about wanting to kill Wikileaks founder Julian Assange. The magazine has since apologized.
Getting people to retweet you is easier than you might think. Try a few of these tips and watch your Twitter engagement soar.
Individual influencers can do a lot, but the touch of a corporate social media account is what can really send something into the stratosphere.
At least in the way the nation calculates gross domestic product. Plus, the digitalization of writing, an author’s live chat about short prose, a trove of awful literature, and more.
When a book by Facebook COO Sheryl Sandberg sparked controversy among working women, ad shop Sparks and Honey was forced to revise its campaign for Hyatt.
According to a recent study, group environments diminish team members’ individual problem-solving capabilities.
Workers at restaurants are calling for better pay. Some are walking out. How low is too low?