Ragan Insider Matt Wilson
Mercedes’ ‘service song’ earns ridicule
The poppy track, sung from the point of view of a car, doesn’t match up with the brand’s reputation for luxury.
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Ragan Insider Matt Wilson
What the Omnicom/Publicis merger could mean for PR
Is this this kickoff to a wave of mergers? Will it further break down the barriers between advertising and PR? Experts are split.
Ragan Insider Jackie Hafner
How to manage multi-agency relationships
Clearly defined roles and open-minded collaboration makes multi-agency work seem less like a competition and more like a team effort. Your client will thank you for it.
Ragan Insider Elissa Freeman
Crafting a new PR curriculum
To prepare today’s grads and fledgling industry pros for the careers that lie ahead, their future colleagues share suggestions for a solid foundation.
Ragan Insider Matt Wilson
Should Anthony Weiner drop out?
The former congressman, now a New York City mayoral candidate, has once again been caught sending sexually tinged text messages to a woman who isn’t his wife. Does this doom his political career?
Ragan Insider Carrie Morgan
Key steps in preparing for a social media crisis
It’s impossible to control the online echo chamber, but you can plan so you won’t be caught flat-footed when a catastrophe strikes.
Ragan Insider Arik Hanson
5 Facebook Insights upgrades worth a closer look
Ease of use, time-of-post info, and breakdowns of fan activity are all blessings for community mangers.
Ragan Insider Alexandra Gavril
6 ‘hidden’ Google tools
Having trouble finding what you were looking for? Unbury your results with these often-overlooked search tools.
Ragan Insider Kevin Allen
BBC apologizes for insensitive comments about Wimbledon champ
Hoisting your first Grand Slam trophy is what every professional tennis player dreams about. John Inverdale tarnished that moment for Marion Bartoli of France.
Ragan Insider Mark LaVoie
The best PR campaign of the past 400 years
If you think about the founding of the United States of America as a startup business, it had some pretty fantastic publicity.
Ragan Insider Nathan Richter
Reminder to PR pros: It’s July—do you have your holiday pitches ready?
A beach vacation might be on the horizon for you, but for many magazine editors its time to plan holiday issues. That means you had better have your pitches ready.
Ragan Insider Evan Peterson
Study: Short, simple words make for better writing
Stop trying to sound so cerebrally profound smart. Plus, the upside of collaborative writing, ‘content’ takes a holiday, the importance of subtitles, and more.
Ragan Insider Gil Rudawsky
Should the Supreme Court be on social media?
The high court today issued two major rulings on gay rights as an eager nation waited. Tweets would have spread the word more quickly. But the author says: Not so fast…
Ragan Insider Elissa Freeman
Can you find real online influencers?
Aligning a high-profile social media player with your brand isn’t a science, but maximizing his or her potential is an art. Make sure your company is doing the latter.
Ragan Insider Dave Fleet
15 tips for a successful PR career
Consider these guidelines to make the most of what others can offer and what you can access on your own. The overriding message: Never stop learning.
