Ragan Insider Kevin Allen
Study finds paid social media’s future is bright
A study finds social media users view sponsored post effectiveness as equal to or better than TV commercials.
Search Results (tell me about it)
Ragan Insider Gini Dietrich
5 aspects of storytelling brands often miss
Do the stories you’re telling on behalf of your brand show your real passion? Do they have a protagonist and antagonist? They should.
Ragan Insider Lou Hoffman
Using social media to amplify customer feedback
Studies show peers are the most trusted source for buying decisions. Fresh thinking is needed on how to get the customer’s word out.
Ragan Insider Russell Working
Measuring PR in metrics your leaders will understand
New skills are needed to prove success as the creative side of PR merges with analytics. So make friends with your data-smart colleagues.
Ragan Insider Beki Winchel
SXSW responds to criticism after canceling panels about online harassment
The Austin-based festival’s organizers responded swiftly after major media outlets Buzzfeed and Vox Media threatened to boycott the event.
Ragan Insider Gaby Lorenzo
4 PR lessons from ‘The Hunger Games’
You’re not risking your life or saving others’ lives, but there are some good lessons communicators can take away from the dystopian series.
Ragan Insider Beki Winchel
TalkTalk hack exposes up to 4 million UK consumers’ data
The British broadband provider suffered a ‘significant and sustained cyber attack’ and is reaching out to customers via phone, its website and media outlets.
Ragan Insider Lorrie Delk Walker
3 PR lessons from Amazon’s battle with The New York Times
The e-commerce giant fired back at a Times article more than two months after it was published. Keep these lessons in mind when faced with negative publicity.
Ragan Insider Rosalia Scampoli
6 steps to grab meaningful media coverage
Landing an article in a top-tier publication isn’t useful if your customers don’t read that publication. Here’s how you can target your efforts for better results.
Ragan Insider Julia McCoy
Hold the hysteria: A quick primer on the exclamation point
Overuse of this punctuation mark is like giving yourself a nickname or laughing at your own joke. It also spells doom for professional communications. Keep calm, and use a period instead.
Ragan Insider PR Daily Staff
‘Yo’ explodes online through technology lovers, storytelling
Blonde 2.0 launched a PR campaign for the messaging app, aimed at creating a viral sensation. The effort won top honors in Ragan’s Digital and Social Media Awards.
Ragan Insider Kevin Allen
How PR pros can win at media relations
Use this infographic as a guide to successfully integrate content creation and sharing along with effective pitching advice.
Ragan Insider Beki Winchel
Study: Consumers want to interact, be ‘friends’ with brands
A few recent reports highlight the importance of engaging with audiences through social media and by creating compelling content.
Ragan Insider Lisa Arledge Powell
4 ways to measure brand journalism results
Social media has changed many facets of public relations, but measuring campaign results is still in vogue.
Ragan Insider Rebekah Radice
10 ways to use Twitter for storytelling
Although the social media platform can be overwhelming to some brand managers, these tips will help pros clear through the noise and effectively reach their audiences.
