Ragan Insider Beki Winchel
5 ways brand managers can avoid a social media crisis
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
Search Results (tell me about it)
Ragan Insider Brian Pittman
Stellar storytelling: 3 tips for TED-caliber speeches
Learn to transform your presentations, speeches and talks into passionate, attention-grabbing events.
Ragan Insider Kevin Allen
29 essential content marketing metrics
This infographic from Curata offers a thorough look at the types of measurement content marketers should be doing.
Ragan Insider Laura Hale Brockway
A quick social media glossary
Not sure how to explain social media to a boss or client who isn’t in the loop? Here’s a guide to the basics.
Ragan Insider Katie Paine
7 metrics trends that pervaded PR in 2015
Monitoring of visuals, the emergence of data throttling and the demise of the bundling board are just some hallmarks of the past year.
Ragan Insider Russell Working
Hospital draws readers with rich storytelling, brand journalism
Atlanta-based brain and spinal injury center’s newsroom attracts and retains audiences through social media and paid promotion.
Ragan Insider PR Daily Staff
2015 Corporate Social Responsibility Awards finalists have been named
One step closer to identifying the best work in CSR and announcing this year’s winners.
Ragan Insider Kristin Piombino
Common words that don’t mean what you think they do
Did you know that ‘convince’ and ‘persuade’ aren’t interchangeable? Neither are ‘anticipate’ and ‘expect,’ and a few other pairs you probably never imagined you were using incorrectly.
Ragan Insider Beki Winchel
IBM slammed over #HackAHairdryer campaign [UPDATED]
Several Twitter users criticized the company, saying it’s using sexist stereotypes to encourage women to pursue science and math careers.
Ragan Insider Russell Working
Journalists broadcast from San Bernardino suspects’ home
TV and newspaper reporters, law enforcement officials suffer reputation blow as members of the media swarm the dwelling two days after a shooting that killed 14.
Ragan Insider Mike Bird
3 ways marketers can find customers on Twitter
Marketing pros should target relevant audiences and pique potential consumers’ interest on Twitter. Here are tips for success.
Ragan Insider Lauren Friedman
3 tips for creating a real-time marketing command center
Superior real-time marketing depends on a team of sensitive, alert intelligent social media pros who know how to seize the moment and disclose its relevance to their product in front of a hypercritical audience.
Ragan Insider Clare Lane
Survey: More execs want PR pros handling their brand’s social media
A new poll finds that many top bosses realize the importance of reputation management in online branding, though interdepartmental collaboration is crucial to the equation.
Ragan Insider Dixie Gillaspie
3 reasons social media relationships aren’t virtual
The connections you make online require the same amount of effort and authenticity as face-to-face networking. Here’s why.
Ragan Insider Lorrie Delk Walker
4 social media lessons from Australia’s #YourTaxis fiasco
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.
