How people consume news keeps changing. Whether you reach consumers in digital pubs or on social media, this pro suggests that PR move further away from traditional media relations.
The retail company enlisted former Smiths lead singer to pose for posters and t-shirts, but the celebrity hated the result. Both parties aired the spat in front of online followers.
As marketers move to embrace online platforms to spread their messages, make sure your efforts are worth it. Here’s how you can increase the value of social media content and interactions.
The GOP presidential candidate pulled the ad after the senator realized the actress ‘had a more colorful film history than we were aware.’
In content marketing, trends matter. It can be tough though, to keep up with best practices. One marketing group offers a few areas to focus on in 2016.
A Hewlett Packard Enterprise’s marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here’s how the spat played out.
You’re probably wasting hours and hours racking your brain for ideas or doing research to answer daunting questions. Try these tactics to become a much more efficient blogger.
The death of a participant in a 5K race that features a pit stop for eating doughnuts has communicators taking a closer look at healthy branding and hospital partnerships.
Marketers, use these digital media tactics to turn the average social media follower into one that regularly partakes of your products and services.
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.
Many news outlets are embracing the mobile social media platform as a way to get their content in front of younger audiences. Here’s why you should join them.
We know you’ve been waiting: The 2016 Media Relations Awards have launched. Tell us how your media strategy caught the eyes of journalists, “influencers” and bloggers with compelling stories, video and social media posts. Let us showcase your hard work—enter today.
For many social media managers, there can be a lot to choose from when selecting optimal platforms for tracking content and designing visuals. Here are a few tips on how to find the best products for your needs from a pro in the field.
Some can discount the importance of online marketing, especially when brand managers’ efforts on social platforms become stale. Model your campaigns after these organizations instead.
Customer feedback comes in many forms and can eve be hostile. Often, customers reach because they need assistance in better understanding the product or too. Remember these tips when tackling the duty of dealing with customers in flux.
