The coffee outfit is being accused of ‘negligent misrepresentation and fraud’ in a lawsuit filed by consumers. Brand managers are calling their bluff.
Don’t let media placement be its own—and your only—reward. Follow these steps to get an SEO and sales bump for every media hit you score.
Telling an impactful story in your branded content can be difficult. If you’ve got the writing chops but lack a vision for audience engagement, look no further than this infographic.
Sometimes social media managers forget how big an audience they cater to. To keep your team on the same page, follow these 8 rules for proper engagement.
Internet jabs can sting. Although many public figures exhibit thick skin during an election, one TV personality took serious heat for “offering advice” to Hillary Clinton.
From Colonel Sanders’ enduring persona to Fruit of the Loom’s quirky underwear giveaway, engagement opportunities abound on the professional network. Try these on for size.
Ten years ago, Facebook was a shaky fad. Today, its market cap is almost a third of a trillion dollars. So why isn’t your organization live-streaming on Periscope yet?
Tech mag swaps GOP frontrunner’s name with the phrase ‘Someone With Tiny Hands.’ A laugh riot erupts online, especially on social media. Best of all, the political season’s just starting.
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The social networks are courting marketing professionals with new features. Here’s the lowdown.
Having a long-term effect on consumers can be challenging. To make your next communications push more memorable, consider these integrated strategies.
Apprehension about your ability to craft fluid, meaningful prose occasional can grip anyone who tries to string words together. Relax. You’re not alone. Here’s some helpful advice.
Social media is a popular platform for marketers, but many consumers rely on email for information. Here’s how to boost your content on small screens.
Thousands took to Twitter to commemorate the best-selling author, who died Friday, by sharing her inspirational messages.
Popular culture’s interest in live moments and events is on the rise. To keep up, social media and technology will help TV’s longest-running sitcom air its first live segment.
