PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
Pitching and working with journalists is fairly straightforward, but it’s not easy to build a successful relationship. Use these power tips to ensure your news—and client—gets covered.
Paying taxes can be a pain, but marketers for brands both big and small used Twitter to reward consumers for their due diligence. Here’s what they drummed up on social media.
President Barack Obama used social media to win two elections and spread messages from the Oval Office, but the first lady is a powerful online user, too.
Many PR pros actively engage with clients. The responsibility to keep things together often can be overwhelming. To help you stay grounded and focused on your craft, one pro says to go Zen.
It’s possibly the worst nightmare in public speaking: While the audience waits, you lose your visuals, PowerPoint slides and storyline. Here’s how to save the day.
Media relations skills in 2016 aren’t all that different from what they were 30 years ago. PR pros shouldn’t lose sight of this. Here are a few rules of engagement.
Celebrity endorsements are going by the wayside as consumers desire real and authentic recommendations. Here’s how to partner with those who love your brand.
This position should be neither entry-level nor an afterthought for your marketing strategy. Today, a brand’s online presence might well be its most prominent. Ask these smart questions.
Mediums on which people consume content has changed dramatically over the last 15 years. How has this affected your storytelling? Cision’s latest infographic knows.
While communicators at the Baltimore-based medical group work out the PR messaging, IT and HR pros are assessing the damage from Monday’s security breach.
Easter season usually means great exposure for candy brands. After one well-known organization altered its packaging, however, fans wasted no time complaining online.
Despite the emphasis on analytics in today’s marketing climate, it takes more than math to measure a PR campaign’s success. One strategist advises using multiple tools and approaches.
The GOP frontrunner is dominating the field with an ad-lib style and an arsenal of insults. Will speechwriting become less formal? Will The Donald adapt, or will he fall flat in the end?
