PR pros draw on skill, expertise and experience to earn media coverage for clients, who sometimes need a reminder of how the process works. Offer these bits of wisdom.
The Commerce Department turns a dry federal agency into a hip online presence. Steal tips here.
It can be tedious and exhausting to recruit top-notch communicators who love what they do. Follow this guide to ensure you bring on the best of the best.
It’s time to stop policing and start empowering your team to be your organization’s best brand ambassadors.
It’s difficult to measure a PR email marketing campaign. In politics, emails go out daily, and results can be even tougher to track. Here’s lessons learned from February-March of 2016.
Sam Hinkie, the 76ers’ GM, wouldn’t lift his pinkie to reach out to the media in Philadelphia. It cost him his job. Can business leaders learn something useful about proactive PR from him?
Governor’s State University in south suburban Chicago long languished with little interest from journalists. A new content strategy and its PressPage platform are changing that.
From Facebook and Twitter to LinkedIn and Pinterest, the world of social media is vast. If your personal brand isn’t being represented adequately, follow these tips to improve your reach.
The comedian won’t pursue the proposed flick that sparked outrage from the late president’s children. They urged the ‘SNL’ alumnus to learn more about the cognitive condition instead of mocking it.
Measuring your efforts on social media is crucial to success, but sometimes metrics only tell you part of the story. Here’s how you can add context with this analytic.
This storytelling approach to marketing has taken hold and isn’t going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
Learn how to get critical communications measurements and apply them to your business.
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
