Ragan Insider Taylor Tomita
How to integrate social media into your marketing efforts
Millions of people use a variety of online channels every day. To help you convert them into customers, here are three tips.
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Ragan Insider PR Daily Staff
Get made-to-order professional development
Ragan’s custom workshops focus on everything your team needs to know now—all clutter-free.
Ragan Insider Beki Winchel
Media members respond to Trump’s ban of The Washington Post
The presidential candidate recently barred the publication’s reporters from attending his press conferences and campaign events. Here’s how communicators reacted.
Ragan Insider Kevin Allen
Gawker Media files for bankruptcy
The publisher, facing heavy hits after losing a legal battle against Hulk Hogan, is auctioning off its assets. Its chief promised the publication would keep its ‘authentic writing.’
Ragan Insider Cathy Hackl
6 ways live videos link TV to social media
As live stream videos grow Periscope, Snapchat and Facebook live, one communicator says brand must embrace the trend and create content. Here’s why.
Ragan Insider Jessica Lawlor
26 telltale signs that you’re a writer
Who needs business cards? These physical conditions, personality quirks and persistent habits say it all. You transform words into stories just as bees turn pollen into honey.
Ragan Insider Eric Dahan
How to use social media ‘influencers’ to boost sales
By partnering with influential brand advocates, marketers can boost their traditional tactics and get people talking about—and buying—their products and services.
Ragan Insider Brian Pittman
3 tactics for finding data for stellar infographics
Infographics can build brand awareness and boost SEO. Here’s a trifecta of tips to help you get started with data visualization.
Ragan Insider Dorothy Crenshaw
The right way to tell clients they’re wrong
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches.
Ragan Insider Clinton Colmenares
5 PR pointers from ‘Mad Men’
The series ends its seven-season run May 17. The show’s creators said plenty about advertising and snuck in some PR advice, too.
Ragan Insider Clare Lane
Merriam-Webster declares ‘hot dog’ a sandwich; Twitter users bite back
Over the holiday weekend, tweeters for an authoritative source for wordsmiths made a bold claim about the summertime staple, which charred audiences online.
Ragan Insider Russell Working
9 ways to up your Twitter game
Are you making the best use of the ‘real estate’ of your photos? Do you search up gifs or take polls? Here are some pointers from Cision.
Ragan Insider Chuck Cohn
4 elements to consider before choosing a PR agency
Partnering with a firm can help boost your brand awareness and give your organization a much-desired boost. Here’s how to ensure the relationship is a match.
Ragan Insider Kevin Allen
Zappos embraces brand storytelling with #ImNotABox campaign
The shoe company said its new product boxes each has a ‘unique story and purpose.’ Its new effort can inspire other brand managers in their content marketing efforts.
Ragan Insider Katarzyna Pietrewicz
3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
