Two brands shouldn’t ever be too much alike. In a recent lawsuit, executives at Adidas plan to make that clear. Here’s the gist of the feud and how reps communicated their plans.
It’s time to stop fearing trolls and irate customers. These tips will not only help you put out fires, but prevent them from starting.
‘Black Friday in July’ puts the cart before the hordes, and many consumers flock to the retailer’s website to buy goods at steep discounts. Here are a few takeaways.
Want to ensure your organization’s Messenger messages remain private? The tech company wants to help. Here’s more on the new in-app feature.
The text-messaging technology could be the basis for micro-journalism on a macro scale, with significant manifestations for PR pros, marketers and internal communicators, as well.
Tales from Superman, Batman, Spider-Man and other comic-book characters incite passion among readers and turn followers into ambassadors. Here’s how you can do the same.
The presidential candidate is in hot water after tweeting what many are calling an anti-Semitic image. Here’s what communicators can learn.
The popular Netflix series—both in its storytelling style and promotion—makes real connections with fans.
The unconscious takes powerful notice of memorable metaphors, a fact that should figure more prominently in every public speaker’s rhetorical arsenal, says this expert.
PR pros’ animosity toward members of the Fourth Estate ranges from mild disdain to unbridled contempt. Modifying your perspective might mitigate your ill will toward news media types.
The company said it wasn’t a ‘conscious decision’ to omit the slave that helped the company’s famous recipe, but realized it was a story it ‘could be proud of.’
If you’ve worked in the corporate communications world for very long, you’ve definitely seen, or perhaps committed, these transgressions.
Today’s pros are responsible for more than they used to be. In an agency setting, attributes go beyond a proven track record and prestigious education. That’s where one key trait comes in.
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
Corey Lewandowski is no longer at the helm of the bid for likely Republican candidate for president. Sources say the separation was mutual. Folks online offered mixed reviews.
