Ragan Insider Laura Hale Brockway
10 rhetorical devices used in political messages
Though some speech devices are obvious to spot during election season, many are more obscure. How many of these do you recognize?
Search Results (tell me about it)
Ragan Insider Beki Winchel
Twitter opens ‘Moments’ to brand managers, ‘influencers’ and more
The platform says its tweet curation feature will eventually be extended to all users, and it is touting the tool with selected users. How will it compare to Snapchat and Instagram?
Ragan Insider Pawan Deshpande
3 ways to overcome content marketing obstacles
Most brand managers are embracing the popular approach, but only 30 percent say they’re effective at it. Here’s how you can create a winning strategy.
Ragan Insider Beki Winchel
Fans cry foul, NFL scrambles as Hall of Fame game is canceled
The preseason event came to a halt after paint on the field brought concerns about players’ safety. Many criticized the way communications were handled.
Ragan Insider Susan Young
Filthy water, air tainting the start of the Olympic Games
Doctors are warning athletes to take extreme precautions when competing in water sports. #TheRoadtoRio is paved with two sets of ambiguous pictures of what’s happening in Brazil.
Ragan Insider Eddie Newquist
Using music to tell your brand’s story
Do you use hit songs or classic tunes to relate to your audience? Data say you should. Here’s how to translate your organization’s message into sweet harmony.
Ragan Insider Kevin Allen
Hilton ad makes social statement, sparks outrage online
A recent hotel advertisement got leaders of the American Family Association in a dither. Here’s the image, the controversy that followed and why Hilton execs aren’t backing down.
Ragan Insider Susan Young
FDA agrees to revisit blood donations from gay men
‘Encouraging’ is how one LGBT publication describes the agency’s willingness to lift a 31-year-old ban on gay male donors.
Ragan Insider John Nemo
LinkedIn co-creator tells how to avoid fatal flaws in your profile
Reid Hoffman, who co-founded the go-to professional network, recently revealed the biggest mistakes he sees users making. Here’s a summary—and what you can do to correct them.
Ragan Insider Brian Pittman
Travel editor tells all: 3 foolproof pitching tips
One hit in a big tourism news outlet can justify your entire summer budget. Here are three pointers for breaking through, courtesy of an industry veteran.
Ragan Insider Ann Mulvany
3 social media lessons from Cleveland Police
The way it handled its online outreach during the Republican National Convention can be a guide for community managers.
Ragan Insider Cheryl Gale
3 reasons to fine-tune—or overhaul—your organization’s message
Even if you have a fantastic product or service, your communications efforts will fall flat without the proper statements. Here’s how you can readjust if yours isn’t working out.
Ragan Insider Wojtek Dabrowski
Why ‘sticking to key messages’ is not always good advice
Doggedly sticking to your talking points, regardless of a reporter’s question, can often do more harm than good. Instead, take a different tack to build trust and bolster your credibility.
Ragan Insider Clare Lane
Campaign denies plagiarism in Melania Trump speech at RNC
After the wife of the GOP candidate spoke in a televised address, many noted that whole sections of text echoed Michelle Obama’s 2008 convention address. Social media went wild.
Ragan Insider Susan Young
Facebook captures Prince Harry’s ‘groundbreaking moment for HIV’
With a few posts to encourage prevention, video of the royal heir’s simple blood test was viewed by the masses. It’s royal marketing at its best, and it’s for a worthy cause.
