Ragan Insider Noemi Pollack
What to make of the ‘Consumer Brand Attitudes’ index
How do brand managers know if they’re reaching consumers? One study says it has to do with brand strength. Here’s what that means.
Search Results (tell me about it)
Ragan Insider Kevin Allen
Instagram welcomes zoom function
Social media users can relish the opportunity to get a closer look at photos and videos. Here’s how brand managers announced the much anticipated new feature.
Ragan Insider Kevin Allen
Consumers lash out at American Airline’s latest campaign
Critics say the company’s YouTube video about the ‘greatest travelers’ puts responsibility (and blame) on the consumers, not the airline.
Ragan Insider Kevin Allen
Remembering Gene Wilder’s creative spirit
After the famed and beloved Gene Wilder passed away Tuesday, fans, brand managers and colleagues posted their memories online. Here’s a sampling of how he was remembered on social media.
Ragan Insider Ragan Staff
Using the ‘hero’s journey’ arc to tell stories
From ‘once upon a time’ to ‘happily ever after,’ a captivating tale of challenges and successes will celebrate, engage and inspire your workers as they slay their metaphorical dragons.
Ragan Insider Kevin Allen
Brands come together to study wage gap
The likes of Apple, Facebook and Nike will join a new government initiative to improve the pay gap among men and women in various industries. Here’s who’s on board.
Ragan Insider Alan Oram
Using the ‘hero’s journey’ arc to tell employees’ stories
From ‘once upon a time’ to ‘happily ever after,’ a captivating tale of challenges and successes will celebrate, engage and inspire your workers as they slay their metaphorical dragons.
Ragan Insider Laura Hale Brockway
11 corporate terms and what they mean to communicators
Jargon can mean different things to different people, depending on their roles. Here’s what communicators need to know about a few common terms.
Ragan Insider Jennifer Cisney
8 ways to help your social media manager help your brand
Your organization’s online presence is essential to your overall marketing success. Include your web team in planning and execution, and avoid the fatal misstep of ignoring analytics.
Ragan Insider Kevin Allen
Burger King to tap into ‘Tex-Mex’ with new offering
The fast-food chain has crafted another new item to add to its menu—a burrito. To market the entrée, managers are putting a spin on one of the brand’s most well known sandwiches.
Ragan Insider Aby League
10 struggles that social media managers face
The work of a community manager is never over—and it’s tougher than it might seem. See if you relate to these tweets.
Ragan Insider Tara Reid
Going for gold: How to execute a medal-worthy PR campaign
Sports fans all over the world will remember this year’s games long after the 2016 Olympics close out this week. To apply that lasting mentality to your campaigns, consider these tips.
Ragan Insider PR Daily Staff
Meet your next big client—without leaving your desk
Generate leads; be a thought leader: Sponsor a Ragan virtual event!
Ragan Insider PR Daily Staff
Content creation that blows our minds comes only once a year
Storytelling, creative content, video, and all that makes us squeal with excitement only comes once … PR Daily’s Content Marketing Awards is now on extended deadline. Apply by August 24.
Ragan Insider Susan Young
Feds deny marijuana for medical purposes, spurring online backlash
Physicians, lawmakers and the public posted heated comments on news websites and Twitter. Many accused the government of pandering to pharma and influential lobbyists.
