The reality of effective online efforts can be hard for marketers to admit. Here are several things you should know before you embark on your next campaign.
Instead of relying on the same internal faces to promote your brand, try an approach that involves your audience. Here’s how that tactic can improve your marketing efforts.
The organization apologized for a promotional costume that members of the Polynesian and native Hawaiian community deemed offensive. Here’s a roundup of reactions.
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
If readers aren’t engaging with your posts as much as you’d like, it might be because you’re writing the wrong content. Try one of the following formats, and get ready to watch the comments roll in.
Getting most of your audience to read your emails can be challenging. Don’t continue sending the same templates if you haven’t had success. Instead, consider a new approach.
Planning is paramount to success when pitching stories and securing coverage for your organization or client.
Some 350 million people worldwide suffer from depression. From a nonprofit campaign to two famous musicians, many are sharing their personal experiences to help remove the stigma around the disease.
Though the industry is booming, grabbing a journalist’s attention and securing headlines can seem like an insurmountable task. These tips can help.
Taking on a daunting task—such as moving—involves a lot of planning and can often mean preparing for the worst. Here’s how that translates to PR.
Proving the value of your PR programs is challenging. Here are three common blunders to avoid when presenting your results to top executives.
The dictionary’s Twitter managers take their jobs very seriously. Here’s how they speedily reacted to a notable editor’s comment online, and got people talking.
Football fans who turn to the social platform to celebrate victories and commiserate losses with others now have symbols that accompany team hashtags.
In marketing, repeat customers can breed brand loyalty. To keep your online business ahead of the pack, adopt these approaches.
The media outlet is shelling out a record-breaking settlement. Here’s who’s getting what, and how media professionals issued a variety of apologies and statements.
