For many, public speaking is somewhere between intimidating to downright terrifying. Take a page from these presentation experts on how to relax and connect with your audience.
Persistence, heart and passion are essential to creating memorable prose that will move your readers. Take it from this legendary rock star
Well-crafted videos will fail to evoke emotion and action if marketers don’t understand consumers’ motivations. Here’s how to get the answers you seek.
You have a boatload of information that’s essential to persuading consumers to partake of your service or product. Here’s how to present it without putting your target audience to sleep.
The HBO series has captured the hearts of audiences around the world. Here’s how you can do the same in your efforts.
The popular candy brand is adding a caramel concept to its artillery. So far, consumers are pleased. Here’s the announcement—and a few reactions.
With more than 1 billion users and an increasing audience to keep engaged, the social media app is trying a feature that suggests discussion topics. Here’s how it looks—and works.
The proper chemistry will be paramount for success. So, make sure you know what you’re doing, and encourage cooperation from all concerned.
2010 wasn’t long ago, but the communications landscape has drastically altered since that year’s tornadoes. Here’s how businesses and public agencies responded to Matthew.
Ronald McDonald’s role in the fast-food company’s marketing efforts will be less significant in the coming months—or at least until clown sightings diminish. Here’s why.
Corporate communicators share their ideas for inspiring staffers and turning them into lifelong brand advocates.
The online marketplace recently axed incentivized consumer feedback. Here’s how brand managers can adapt—and why you should prepare.
Promoting your organization on social media? Employ a compelling narrative that focuses on current and prospective customers to engage and expand your audience.
Hippos and pooches and bears, oh, my! Online personae needn’t be human. These highly entertaining critters convey voice and exuberance in a way that could benefit brand managers.
After news broke that the company built custom software to look at its users’ incoming email, Google and other online organizations issued statements opposing the action.
