Communicators continue to struggle to prove their worth with quantifiable metrics. Using a funnel framework, one industry pro shows you how to simplify the process.
Your influential designs may be crying out for a Visual and Infographics Award!
Crisis managers are on high alert after traces of the bacteria were found in a manufacturing facility. Here’s how reps reacted.
Effective marketing campaigns combine creativity with decisions and goals based on research. Here’s how you can embrace that successful practice.
Communicators constantly grow their networks and interact with clients, co-workers, journalists and other professionals. Here’s how you can keep the plethora of monikers straight.
More and more, PR pros seek an advantage by scripting the exchange. That might seem like a good idea, but it could damage your credibility and cost you future access.
The company’s chairman calls it ‘the best strategic move forward.’ Gildan Activewear has offered to buy some of the beleaguered retailer’s assets.
Marketers who use the networking website to target potential customers should consider LinkedIn’s latest offering. Here’s how it works.
Those fallow periods hit every organization, yet clever marketers—yes, you—can craft timely or evergreen op-eds, mine internal storylines or tap into local and trade outlets. Try these ideas.
PR and marketing pros can build and strengthen consumer relationships with simple acts of engagement. Here’s how you can get started.
Newspaper editorial boards endorse political candidates. Social media execs push voters to exercise their rights. Here’s how some top tech companies are aiming to boost poll numbers
The Ivy League school takes its community values rather seriously. After allegations that soccer team members were rating female athletes online, top dogs stepped in. Here’s how.
The second-longest-serving U.S. attorney general has lost her battle with Parkinson’s, but her words continue to motivate and inspire.
If employees don’t understand your vision, they can’t convey it to your customers, so your organization will miss advocacy opportunities on its two most important fronts.
Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.
