To paraphrase the old E.F. Hutton ad, when your CEO speaks, people listen. That’s why you must ensure what the head honcho offers is platinum—and not fools’ gold.
Where you do fit in terms of your online strategy? Here’s a scale, along with tips for improving your growth.
This infographic sheds light on what the workload is like for communicators who manage brands’ online profiles.
Frustrated by ‘peak and valley PR’? Here are great ways to secure placements during down cycles in your client’s activity.
You shouldn’t take every interview that comes your way. Tell the reporter “no” if you’re in any of these situations.
Grabbing the attention of an editor requires a keen awareness of your environment and a deft, personal touch.
Stephen Rannazzisi came clean on a fabricated story that he was in one of the towers the day of the attack, and sponsoring brands have come forward with statements.
StoryHow’s PitchDeck offers up inspiration for corporate communicators who are mired in the muck of writer’s block.
Cribbing some ideas from the marketers down the hall can help PR pros do their job more efficiently and effectively.
Want better results from your online networking platforms? Here are three methods to increase ‘likes’ and leads every time you post.
Its creepy manifestations aside, online monitoring can help you understand journalists and their beats, improving your chances of catching their eyes and gaining coverage.
We are one step closer to identifying the best work in media relations and announcing this year’s winners.
PR pros can follow these pointers for smarter, more eye-catching broadcasts.
Social media users heavily criticized the offering, though a few stores still carry the product and Spirit Halloween’s senior director of marketing defended the choice.
Coverage on traditional media remains the most powerful way to influence consumer purchasing and business outcomes. Cultivating a rapport with journalists is still smart.
