Understanding the who, not just the how, of pitching
The most beautifully crafted pitch on Earth won’t go anywhere if you’re sending it to the wrong person.
The most beautifully crafted pitch on Earth won’t go anywhere if you’re sending it to the wrong person.
Take a look at what restaurants in every state in the United States (plus the District of Columbia) are doing to connect with locals. If your brand is looking for a way to do the same, it’s a great place to start.
During NBC’s New Year’s Eve telecast, the comedian made an unscripted joke about SpaghettiOs and World War II veterans that upset many viewers. It’s all about context.
Knowing what journalists hate and what they’re often aiming to do in their very limited time can help you cut through the noise and get their attention.
The theme park continues to feel the ripples from ‘Blackfish,’ a documentary accusing it of animal mistreatment. Now, it’s being accused of trying to falsely boost its reputation.
An infographic shows a side-by-side comparison of public relations skills and tools from a decade ago and today.
Wishing you happy holidays, we share a word about our year-end coverage.
A look back at the winners and sinners of the year in the media.
All work and no play makes your Twitter feed a dull read. Here are some examples of how to show your followers your personal side.
Everyone talks about how important it is to create good content. Here are some tips that can actually help you do so.
After you throw in the towel on a campaign, it’s to your advantage to do a post-mortem, not to wallow, but to learn some lessons.
Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
‘You know artists—they’re all so sensitive!’ is not a helpful comment for the scribe in your life. Here are seven other remarks you should keep to yourself.
A PR pro’s skill set has to extend well beyond press releases. Content marketing and social media require different kinds of writing to be effective.
Not sure whether your brand will benefit from launching a spin-off product such as a sleep aid or a soda-infused barbecue sauce? Test the waters first.