Ragan Insider Alison Krawczyk
How to (judiciously) take advantage of trending news stories
Injecting a client into the conversation about a major event can be a boon, but you have to be careful with your approach.
Search Results (opinion)
Ragan Insider Suzanne Mannion
Why small businesses don’t need the yellow pages anymore
‘Hyperlocal’ PR for businesses is no longer about getting an ad in the phone book. It’s about building a reputation with a community of people with influence.
Ragan Insider Kevin Allen
How Michael Sam revealed so much about so many
Some parties to his coming-out announcement—Sam himself, the NFL at large, certain news outlets—handled the story well. Others simply embarrassed themselves.
Ragan Insider Julia Sahin
A to-do list for the PR industry
As the media and online landscapes change, so must public relations mindsets and tactics.
Ragan Insider Claire Celsi
Media relations means relating to journalists as people
Reporters are human beings. Occasionally, they let a bit of their personal lives shine through on social media. Watch for those moments.
Ragan Insider Matt Wilson
Valentino apologizes after promoting handbag with photo from celebrity wake
A PR email featured actress Amy Adams carrying a Valentino bag while attending a viewing for Philip Seymour Hoffman. The fashion firm pleaded ignorance.
Ragan Insider Evan Peterson
Become a more marketable writer by learning to code
Penning prose that’s both clear and concise isn’t enough anymore. Take the time to find your inner computer nerd. Plus, why you should step away from the keyboard, cliché bingo, and more.
Ragan Insider PR Daily Staff
The essential guide to social intranets
Fire up employee engagement with a remodeled social intranet.
Ragan Insider Kelly Gregorio
5 ways to raise your clients’ content above the noise
Give your target audience something to chew on beyond some recycled platitudes that turned up in a Google search.
Ragan Insider Ellis Friedman
The careful craft of quoting correctly
When you’re live-blogging or live-tweeting an event, the proper context is easily lost. Make sure you capture the moment in the proper light.
Ragan Insider Arik Hanson
Does Olivia Pope of ‘Scandal’ represent the PR industry well?
It’s time to sound off, PR pros. Does the main character in the ABC drama accurately depict what it’s like to work in PR?
Ragan Insider Evan Peterson
PR is all about writing
Be it a press release, a media pitch, or a missive on behalf of a client, your prose must be up to par, or your days as a practitioner might be numbered. Plus, the invention of writing, journalism’s golden age, and more.
Ragan Insider David Murray
The making of a perfect speech
What all communicators can learn from the greatest speech in American history.
Ragan Insider Michelle Garrett
Enough with the ‘death of the press release’ already
Though some may view press releases as outdated, they still have their uses. Many reporters want them, so they can have all the information they need in one place.
Ragan Insider Karen Martwick
15 signs you’re a word nerd
In honor of word nerds everywhere, we offer an array of symptoms that indicate your affinity for correct grammar, usage, syntax, punctuation, and spelling run deeper than that of others.
