When you’re gleaning quotes and information from clients or colleagues, these techniques will help your subjects relax and help you tell their story with ease.
Outsourcing social media can save you a lot of time and stress, but only if you keep these pointers in mind.
The various social media options brands have all have something to offer, but a corporate blog is the hub through which everything else flows.
Articles and reviews written by third parties have considerably more sway with customers than do user reviews or branded content—but that doesn’t mean those latter offerings are useless.
The search giant may have announced that it’s not going to be investing any further in social software platform Wildfire, but that doesn’t mean all is lost.
In a word, it’s transparency. As search evolves, SEO strategizing will migrate to PR pros.
Not only does juggling multiple accounts simply take up too much time, it also can cause confusion in people who might not know which version of you to follow.
Get into the proper mindset for creating compelling content by removing yourself from the many distractions at your desk. Give yourself ample time to do it, too—and ditch the coffee.
Washington Post staffers list stock phrases and misused expressions to avoid, causing writers and communicators everywhere to cringe. Are the editors right?
On one hand, they’re handy for correcting misinformation in an article or in another comment. On the other, they’re full of trolls.
The author contends that not only do they not protect your employer from your high-voltage tweets, they could even increase the potential peril. Oh, and verify info before you RT it.
It wasn’t that long ago that disposable cameras and the phone book were necessary resources for life. Now, we’ve got Instagram and Yelp—and they fit in our pockets.
Blogs call for a lot of content, and churning out all those posts makes conditions ripe for mistakes. Here are the most common ones to avoid.
Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
Whether you want to learn how to create viral content or simply stretch your creative muscles, there’s something on this list for you.
