Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.
The tech giant is responding to protests over how it has handled accusations of sexual harassment. Can the company convince critics it’s serious about reform?
It’s National Stress Awareness Day, so take a breath, relax, and check out our roundup of current job openings.
Brand managers can harness the power of passionate fans through online interactions, content exchanges, special events and more. Here’s how you can emulate these fast-food successes.
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Many marketers have turned to visuals, freebies and shareable menu items to encourage consumers to talk about and purchase their products.
Social media is a crucial tool for maintaining a positive reputation. That includes how your employees and potential new hires view your company.
Are you looking to take advantage of the eye-popping engagement delivered by live video broadcasts on social media? Here are some tips to avoid sharing a fiasco.
Wait! Before you gulp down another handful of Skittles or Whoppers, consider the lessons they offer, from authenticity to pizzazz in your messaging. Here’s a sampler.
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Partnering with bloggers and popular social media personalities to spread messages about your products and services can boost your brand—and sales. Here’s how to do it right.
The social media platform recently experienced a huge drop in monthly active users, but its revenue numbers and earnings report signal that advertisers are finding success through tweets.
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
You crave bright ideas and candid feedback, but are you creating an environment that’s fertile ground for honesty? Here’s how to extract raw thoughts and suggestions.
The early-bird deadline has passed, but there’s still time to share your impressive PR campaigns, events and publications. Enter by the final deadline, Nov. 7.
