The fast-food chain performed a sleep study to test the ghoulish effects of its latest burger, touting science claims that the new creation won’t lead to a pleasant night’s sleep.
The sports organization is in upheaval following the departures of its last three chief executives. Here are a few ways it can repair its image and fix the reputational damage.
Landing your message with consumers is crucial; accurately gauging its efficacy is quite another matter. This research helps, offering data about who is doing what—and where.
A new study from the Content Marketing Institute details how organizations can use their original offerings to bolster consumer confidence. Consider these insights.
Start by layering punchy text over a striking image. Feature a call to action, and include an interactive element.
Uber, New York Times, Bloomberg, Virgin Group and more have pulled out of the Riyadh event. Turkish officials say they have video of the killing of Jamal Khashoggi, who was last seen Oct. 2.
The LGBTQ marketing segment continues to grow and brands must use new tactics to reach these consumers that value authenticity. Here are some ways to join the conversation.
Not responding to pitches. Abandoning stories without notice. Spiteful online shaming. A public relations pro has her say on the worst attributes of smug reporters.
Communicators and PR pros who work with fashion and lifestyle companies are facing the same problems as other industries. How should these sectors adapt to the changing media landscape?
PR pros have many responsibilities, but industry veterans should add data protection to their priorities. Consider these insights.
You could work for the organization behind one of the country’s largest music festivals, if you land this week’s featured position. Plus, check out a roundup of current job openings.
The beer company offered free beer to British supporters of President Donald Trump, drawing backlash from critics. The company now says the campaign was a mistake.
Write with your readers’ needs, problems and preferences in mind. Then, nix nonessential words, aggressively tighten paragraphs, and take your sweet time.
Online platforms offer a unique opportunity for organizations to talk directly to their audience, but poor interactions can undermine your reputation. Beware these costly errors.
Brian Acton, who sold his company to Facebook, has been vocal about his displeasure with the social media giant’s plans for his enterprise. In response, David Marcus spoke out stridently.
