The airline has announced a list of changes it’s making to regain consumers’ trust. Its CEO said: ‘Our policies got in the way of our values, and procedures interfered in doing what’s right.’
Public relations pros are often fantastic storytellers. This is especially true when it comes to doling out advice. Jot down this pro’s top tips from his decades in the business.
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
The press secretary used Hitler and the Holocaust to draw a comparison to Syrian president Bashar al-Assad’s use of chemical weapons. Here’s what you can learn from the PR disaster.
PR pros now know what not to do for an apology, but there are a few other takeaways that communicators can apply to future crises. Consider these insights.
Samsung, Under Armour and Deutsch Bank responded to crises by printing apology ads in major publications. This communicator says the tactic is a ‘Brand Aid,’ not good PR.
The security breach, which came through a third-party monitoring app, affected many profiles of public figures and brand accounts. Here’s how the parties responded.
The agency’s social media team shared a post celebrating civil rights leader, W.E.B. Du Bois. However, Twitter users were quick to point out that his name was incorrectly spelled.
The airline has been struggling to become profitable against competition and after two fatal crashes affected its reputation. The decision surprised many.
The company has continued to offer its apologies over its devices that were known to catch on fire, but stock has dropped 30 percent in the third quarter.
After seeming to ask pro-Trump employees to resign, Matt Maloney walks back his ‘misconstrued’ statement. Are there lessons for consumer brands in contentious times?
The second-longest-serving U.S. attorney general has lost her battle with Parkinson’s, but her words continue to motivate and inspire.
We’re awarding honors in this program to the individuals, in-house communications teams and agencies who make it their mission to “take the [road] less traveled by.” (Apologies to Robert Frost.) Do you keep your competition up at night? Enter by Nov. 16.
A spokesman for the company said the Halloween decoration ‘is not in line with [Home Depot’s] core values,’ despite its creators’ calling it just ‘a fun-spirited prank.’
The media outlet is shelling out a record-breaking settlement. Here’s who’s getting what, and how media professionals issued a variety of apologies and statements.
