The credit bureau’s acting CEO offered free lifetime credit monitoring after previous PR misfires. Will the mea culpa and this initiative calm angry consumers?
A new study by Sprout Social revealed that most people think airing their concerns via online platforms forces brand managers to be more accountable.
You’ll improve your reputation around your hospital by taking these simple, practical steps.
When producers moved to replace an African-American lead with Broadway legend Mandy Patinkin, the online criticism engulfed a production previously lauded for diverse casting.
In a written apology, the organization’s head said the group ‘steadfastly remained non-partisan and refused to comment on political matters.’ He hopes the Scouts can ‘bring people together.’
How you respond to a disaster or consumer backlash can make or break your organization’s reputation. Consider a few suggested methods—along with a couple to avoid.
You might not have an unexpected insect snack during an on-camera interview, but plenty of other stuff can go wrong. Here’s how to keep calm and carry on when mini-disasters occur.
The political commenter lashed out in anger over the weekend after being placed in a different seat from the one she pre-booked. The airline received mixed reactions for its snarky response.
Hint: The right colors can open doors; the wrong ones will shut them in your face.
The German chancellor made waves online with her reaction to a conversation with Russia’s president, Vladimir Putin. Here’s what you can take from the now viral visual.
Preparation is crucial. That entails identifying your audience, proper rehearsal techniques and working out strong starts and finishes.
Mastering the art of apologizing—genuinely and promptly—can do wonders for your reputation, branding and bottom line.
Dithering and denial always make the problem worse, yet corporations just can’t seem to help themselves.
Love may mean never having to say ‘I’m sorry,’ but organizations can’t afford to flub their apologies. Here’s how to get them right.
The organization issued a mea culpa and said: ‘We thought we were ready, but then everyone arrived.’ Here’s an overview of the fallout—along with a few lessons to consider.
