Don’t tell this author that mobile will take over in 2015, video is a big trend right now or Ello will be the next big thing. He doesn’t agree.
Since 2004, the number of working journalists has fallen precipitously and the industry landscape has changed in other ways, but the field’s influence seems to be growing.
With a few states legalizing marijuana for recreational use, and others allowing more medical uses, it may be time for PR pros to prepare their pot plans.
Commentators called the stance expressed by the airline’s chief human resources officer ‘gutsy,’ but they also pointed out that it may alienate customers.
Edward Bernays, widely regarded as the father of PR, still has a lot to teach about the field.
If you’re creating all of your brand’s social media content yourself, you aren’t mining a vast, untapped resource: Content your fans are already creating.
Want to establish your exec as a thought leader in a major publication? The competition’s fierce. Here are some ways to pull ahead of the pack.
An Uber executive’s remarks became big news though they weren’t intended for publication. It’s always important to set ground rules with reporters.
The reality TV star’s risqué photos in the magazine are an example of how taking risks and being authentic can generate a lot of buzz, for a person or a brand.
Don’t let the money spent on branding and media relations go to waste with an angry response to a negative Yelp comment. Pros can use these tips to calm angry consumers and repair a company’s reputation.
Sometimes clients go into relationships with agencies unaware that they have responsibilities, too. Those that do have that understanding fare much better.
The bureau’s director said the portrayal of a journalist was within legal and appropriate boundaries in the 2007 case. The news organization disagreed.
Author Ann Patchett dogs the Gray Lady with a lighthearted scolding about punctuation—and provides an object lesson in the curious nature of viral tweets. But is she right?
Maybe it’s covering a well-worn topic, or the text is bland or incomprehensible. Perhaps your timing doesn’t take a national holiday into consideration. Here’s how to fix it.
Fire up employee engagement with a remodeled social intranet.
