Crowdsourcing your brand’s next smash hit
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it’s not for everyone. Just ask Mr. Splashy Pants.
Asking interested consumers for product ideas and other feedback is becoming a popular strategy for PR and marketing pros, but it’s not for everyone. Just ask Mr. Splashy Pants.
We are one step closer to sharing the best work in media relations and announcing this year’s winners!
Questionnaires can bring rich data to PR and marketing pros, but only if they’re well-written and to the point.
Is there more value in getting credit or having the freedom to switch up your voice?
As Strunk and White wrote, ‘Omit needless words.’ Many common phrases include superfluous modifiers. Whether you’re writing or editing, get rid of them.
Over the past few years, corporate apologies have become more and more common. That may have reduced their value, but they’re still a necessity, experts say.
The fast-food chain’s new social media effort addresses growing questions, giving consumers an inside look at products and processes.
With Sunday’s news that a health care worker in Dallas has contracted the deadly infection, would one voice leading the charge be helpful?
Join us Nov. 5-6 in NYC to hear our stellar array of speakers explain why creating your own content is essential and how your organization can apply these new practices in branding and marketing.
LinkedIn is about to explode as a content platform, but a lot of execs still don’t see the value in it. Here’s how to effectively pitch them.
Getting your startup covered may seem daunting at first, but mastering PR and pitching skills will make the task much more successful.
At least one researcher says the stringent rules teachers stress aren’t as hard-and-fast as they make them out to be.
Pizza Hut’s reading initiative targets memories of literature and cheese in its #BookItKid campaign.
There isn’t always a clear distinction between what’s ethical and what isn’t, but if it feels wrong, it probably is.
Burson-Marsteller came under fire in a New York Observer column for purportedly working with the Muslim Brotherhood while rejecting a similar request from Israel.