Ragan Insider Beki Winchel
Obama unveils college proposal on Vine, Facebook and Twitter
Looking to drum up support prior to the State of the Union address, the President gave social media followers a preview.
Search Results (opinion)
Ragan Insider John Egan
12 off-the-beaten-path ways to elevate your blogging
If you’re looking for a way to inject some life into your corporate or personal blog, these somewhat unconventional techniques may be just the thing.
Ragan Insider Brad Phillips
The Nashville police chief’s smart response to a citizen letter
In the midst of mounting tensions between the public and police, Nashville’s police chief crafted a thoughtful response to a frustrated citizen.
Ragan Insider Sarah Mitchell
Brand journalism: Why the faulty arguments must end
Recognizing the overlaps of and distinctions between content marketing and traditional journalism is crucial to helping each entity thrive, the author asserts.
Ragan Insider Laura Hale Brockway
39 ways to close your emails
If you’re emailing a stranger, you might want to stick with traditional sign-offs, but if you’re close to the person you’re messaging, why not have a little fun with it?
Ragan Insider Keegan Bales, Gene Grabowski
4 PR lessons from ‘Gone Girl’
The fictional story of how a man dealt with the media scrutiny that came after his wife’s disappearance offers a realistic look at what happens in a crisis.
Ragan Insider Kevin Allen
Spotify crafts entertaining response to Taylor Swift removing music
The singer opted to take down all her music from the streaming service, so Spotify crafted some playlists to woo her back.
Ragan Insider Laura Hale Brockway
36 redundant phrases to eliminate from your writing
As Strunk and White famously admonished, ‘Omit needless words.’ Here are some worth omitting.
Ragan Insider Leo Widrich
The science of colors in marketing
Have you ever wondered why Facebook is blue, or Coca-Cola’s logo is red? Color affects purchasing decisions, so read these pointers before you redesign your website.
Ragan Insider Michael Geczi
5 boxes to check in a PR job interview
Preparation is a huge part of making the best possible first impression with a potential employer. Get these things in order to have a leg up on the competition.
Ragan Insider Deb Barshafsky
5 tips for naming your fundraising campaign
Enticing donors to contribute to your academic mission or other laudable cause requires a deft touch, starting with selecting its name. Make it banner-worthy.
Ragan Insider Shel Holtz
Uber, Sony crises emphasize PR’s role in defining values
An organization’s response to an emergency—internal or external—will show its core character. What’s in your company’s DNA?
Ragan Insider Matt Wilson
Sony to press: Stop publishing leaked info
A letter from an attorney for the company warns news outlets that Sony would ‘hold you responsible for any damage or loss’ from publishing data from a huge hack.
Ragan Insider Beki Winchel
How to avoid journalists’ 5 worst pitching peeves
PR pros will have much better luck seeing their stories in print if they avoid these common–and annoying–missteps.
Ragan Insider Dorothy Crenshaw
Remembering the ‘public’ in public relations
A new survey has found that the public perceives PR pros as smart, but also duplicitous. Is that a problem that needs fixing?
