Ragan Insider Arnie Kuenn
6 types of content every organization should create
Stop shying away from videos, white papers and infographics. These content types are essential for attracting new customers.
Search Results (opinion)
Ragan Insider Kevin Allen
Is PR on its deathbed?
Though some agree with sentiments in Robert Phillips’ new book, ‘Trust Me, PR is Dead,’ many comms pros would challenge his opinions.
Ragan Insider Dorothy Crenshaw
5 brand ‘disasters’ that resulted in positive PR
These five brands took what could have been black eyes and turned them into footnotes, at best.
Ragan Insider Beki Winchel
4 content lessons from Jimmy Fallon
The popular host of ‘The Tonight Show’ seems always to be trending. How does he do it–and what can brand managers emulate?
Ragan Insider Lindsay Bell
3 steps to a perfect pitch
Pitching can be tough, but it gets easier with preparation and connections.
Ragan Insider Catriona Pollard
7 questions PR pros should ask to tell a brand’s story
Even the most unglamorous of companies has stories. Brand managers can uncover these tales with these considerations.
Ragan Insider Beki Winchel
GoDaddy’s controversial Super Bowl marketing turns heads
The Web hosting service made waves again with its Super Bowl ad teaser. Does the tactic still work with consumers, or are people growing tired of it?
Ragan Insider Brad Phillips
2 examples of fighting back against false media stories
North Carolina’s governor and the largest retailer in the U.S. publicly rebutted news stories about them. Here’s how they did it.
Ragan Insider Beki Winchel
5 lessons from America’s most hated companies
PR and marketing pros can avoid the hatred of the public by learning from the mistakes of companies that already earned it.
Ragan Insider Kevin Allen
Study: More money spent on PR than lobbying
If you think lobbyists run things in our nation’s capital, think again: Organizations spend more money on public relations and advertising campaigns.
Ragan Insider Andy Sernovitz
3 social customer service lessons from Olive Garden
In just six months, the restaurant chain went from providing no customer service on social media to successfully launching a personable engagement strategy. Here’s how.
Ragan Insider Arnaud Roy
5 roles influencers play in content marketing
It’s not enough to just create engaging content; marketers must partner with outside opinion leaders in order to make a content strategy successful.
Ragan Insider John Egan
How PR pros can fight the perception that they’re ‘smart, friendly liars’
A recent study found that the public sees some positive aspects of PR professionals, but some clear negatives, too. Here’s how to avoid being tagged as duplicitous.
Ragan Insider David Murray
The making of a perfect speech
What all communicators can learn from the greatest speech in American history.
Ragan Insider Kevin Allen
Public name-calling ensues in wake of Charlie Hebdo shooting
The New York Times‘ editor called a professor who criticized an editorial decision an ‘a–hole’ and many commenters took issue with anti-Muslim comments from Rupert Murdoch. (NSFW language)
