Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
Also: Dunkin’ goes spicy with menu item and partnership, Hormel offers ‘Breathable Bacon’ mask, videos are marketers’ most popular content format, and more.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Also: Costco and JetBlue require masks, Salesforce cancels in-person Dreamforce, how you can lean on nostalgia during the pandemic, and more.
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for.
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.
Also: EDsmart is offering $1,000 for a ‘Harry Potter dream job,’ consumers share what they want to hear from brands, IPR’s employee engagement survey, and more.
Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.
Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
